Vocalalization, Conceptualization, Symbol, Discourse.

Habermas makes the significant point that the Modernity is noticed by a sharp and decisive distinction between the sound, the symbol and concept, that the notice of the distinction is taken in a direction which thereby places the subject in a position of lack and desire. The issue lay exactly there, in what is known then as capitalistic fabrication.

Then as Cedric Nathaniel points out, the significance is that this capitalistic orientation is real, but not true.

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