Philosophy, as a capitalist apologetic disruption, is not ending, it is changing. As Zizek calls it, into ‘cognitive mapping’. The ‘end of philosophy’, ‘the end of history’ or ‘the end of the world’ is from the intrinsic mythology within which identity knows itself: What it sees as its own change approaches, is its end, and not change itself, because the intrinsic mythology defines the parameters by which real change is allowed to take place and still have the identity for which the parameters exist to define. Change which occurs outside these parameters are understood implicitly to be ‘end’ or ‘death’.